Market experience has shown that due to asymmetric factors in receiving market information, distributors often unconsciously fall into a passive situation of being deceived or concealed by manufacturers when distributing products. Therefore, before cooperating with dealers and manufacturers, it is necessary to understand whether the anti puncture midsole manufacturer has established an interactive communication platform or channel for dealers. For dealers, the so-called communication with manufacturers is to obtain real market information and learn from successful solutions and experiences.

So many experienced dealers, when choosing agency products, in a sense, are actually carefully selecting manufacturers. From the experience of product selection, dealers should essentially "see through" the process of manufacturers, calmly exploring the hidden secrets of manufacturers from another perspective, so as to gain initiative and avoid unexpected risks in the process of operating products. The current anti puncture midsole manufacturers can be divided into the following categories, which can be used as a reference:

Alternative personality:

Some people say that the purpose of attracting investment from manufacturers is well-known, nothing more than to quickly expand the market, make money quickly, and transfer market risks. Leaving aside different industry manufacturers, they may exhibit different investment tendencies. However, different manufacturers in the same industry may exhibit bizarre and unconventional personalities due to their own resource structure or market conditions.

Move and look at the style at the same time

The most obvious feature of this type of manufacturer is that the new Lvchu has not yet been launched, and the market, network, and sales system have not yet formed. Therefore, if the product has a market, the manufacturer is happy, and if not, the manufacturer is very likely to escape. When choosing products from such manufacturers, distributors should consider product operational risks more. Because market operational risks are highly likely to evolve into product system risks for manufacturers, and even directly lead to the extinction of the product.

Only recruit but not create:

These types of manufacturers generally have a wide variety of products, and most of them belong to the same or mixed brand products. The life cycle in the market is not too long. Their approach is to produce new products every year, only attract investment every year, and only recruit manufacturers who do not make models. The products launched by these manufacturers are only suitable for short-term operations and should be stopped when they see good results. Otherwise, after losing the manufacturer's minimum support in the later stage of operation, dealers often have to sit idly by.

Only recruiting and shaping:

These types of manufacturers generally have their own frontline sales personnel, model markets, mature market management systems and marketing plans, which can effectively help distributors solve sales difficulties in reality. However, these types of manufacturers generally have strict market management, complex market operation procedures, and poor flexibility. If distributors do not match them closely, they are likely to be constrained by others.

Insights into the management services of manufacturers:

If a dealer can rationally understand the manufacturer's internal management and market service system insider before choosing a product, they will not have high expectations for the commitments made by the three companies, and only then can they understand that the manufacturer's commitment to the dealer is not only a problem of not fulfilling, but also a problem of not fulfilling.

Critical support:

When negotiating with dealers and manufacturers, they will first involve how to provide support to the market. Promotional material support and media advertising support are often hard currencies that dealers are willing to accept, exploring the key to these sensitivities